Cadillac SRX Introduction

We partnered with the Martin Retail Group on a new product introduction of the Cadillac SRX, combining product trial with social media, blogging, and local events. This amazing campaign, targeted to females with a high household income between the ages of 35-55, had unprecedented results and convinced General Motors to roll the program out nationwide.

FLA Tourism/Multiple Partners

When we started working with Florida Tourism, they had a media budget of $7 million, with a co-op portion of $500,000. Today the media expenditure is $22 million with Florida spending only $11 million of the total.

Universal/Royal Caribbean

The partnership combines land and sea vacation elements as well as marketing and promotional synergies of two powerhouse brands, bringing new loyal customers of each brand to the other.

Hertz/Holiday Inn

Every time you call Holiday Inn and make a reservation, you are asked if you would like a Hertz car. The added distribution dramatically increased Hertz' share of the vacation market while earning unexpected commissions for Holiday Inn. Today, virtually every company has a program like this one that adds value to the reservation and cuts expenditures.

American Express/Disney

American Express wanted a customer value that no one could buy. Easy! All platinum cardholders who bought a Disney vacation with their card could have Mickey tuck their kids into bed. The cost to both partners was negligible, and the marketing value was priceless.